Last updated: September 10, 2024

The New Archive respects your privacy. We acquire and retain only the minimum amount of personal data necessary to create the best possible relationship and service for you. We only use your data in accordance with the ways it was intended when you first provided it to us. If you have any questions on this policy, please contact us at: info@thenewarchive.co.uk.

Here are the cornerstones of our policy:

• We acquire and retain only the minimum amount of data necessary to create the best possible relationship and service for you.
• We only use your data in accordance with the ways it was intended when you first freely gave it to us and in response to your own enquiries about our service, which is considered a “legitimate interest.”
• We will delete your data when it is no longer needed and can remove it upon your request.
• All of your data will be processed and stored securely, and encrypted wherever possible.

For the definition of terms used within this Privacy Policy, please refer to the ICO website or the General Data Protection Regulation (“GDPR”). We are happy to answer any questions you have about this Privacy Policy. Email us at info@thenewarchive.co.uk.

What information does The New Archive hold of yours?
At times, we may collect some (or all) of the following details: your name, phone number, email address, IP address, social identifiers (such as age, gender, socio-economic status), data provided by cookies, and other similar technologies. While we may not use this currently, we may in the future collect registration and system data, your purchasing history, contact permissions, and product preferences. You will be expressly asked for your permission before this information is captured.

We may also retain, where appropriate, security credentials for certain cloud-based applications or social networks, and existing website and analytics login details to execute our deliverables.

All of your data will be processed and stored securely, and encrypted wherever possible.

Why are we collecting this information of yours?
This data is captured to improve the relationship we (The New Archive) have with you (our website visitor or customer). The data stays within our organisation, and we promise to never pass your details to anyone outside of The New Archive.

We use your data to refine our offering and better tailor our products and services to suit you. We use analytics data to track your journeys through our website, but you are never explicitly identifiable through these analytics; we only gather broader details such as location and interest preferences.

We may use your data to communicate with you, but only in ways you have expressly allowed. You can remove this data at any time, and we will respect your request.

How do I opt out or remove my details?
For automated email correspondence, we use Klaviyo, and every email includes the option to Unsubscribe, found at the bottom.

If you’ve registered your details for an event or made a purchase through our website, you can log on (via links available at the top and bottom of each page) to delete your account.

If you have any concerns about the retention of your details and would like us to remove them, email us at info@thenewarchive.co.uk, and we’ll be happy to assist.

How long do we keep your data?
Unless otherwise requested, we will retain your data for six years from when you first provided it to us. We may conduct an audit before that time to remove any email addresses deemed redundant. We may contact you once before removing your data to confirm your preferences.

What about cookies?
We use cookies on our website for the purposes mentioned above – to improve our services and our relationship with you. These cookies are either first-party or third-party cookies.

First-party cookies: We primarily use Google Analytics and MonsterInsights (both GDPR-compliant services) to monitor and improve our website.

Third-party cookies: Platforms like Facebook, Instagram, Twitter, and YouTube may track your usage on our site, although we use these infrequently. These services (such as Facebook Pixel) help us understand our audience better and improve our offerings. Third-party cookies are specific to their domain, meaning that the data stored in them is managed by the third party, not us.

You can view the Google Analytics privacy policy here: https://policies.google.com/privacy.

If you have any questions or concerns about how we use your personal data, don’t hesitate to get in touch at info@thenewarchive.co.uk.